Can help you with any monetization issues
Are you looking to join the best YouTube Network of 2020?
This post compares the top 4 YouTube Networks!
I'll be going very in-depth on the differences and benefits of each YouTube Network. After reading this, you should be able to decide which YouTube Network would be best for you, you quickly.
Keep reading and find out!
For YouTubers who are just starting, becoming part of a YouTube Network can be a godsend. These so-called multi-channel networks are platforms and organizations that help YouTube channels gain traction—for a cost, of course.
Over recent years, they have been growing bigger and bigger.
Some networks boast an impressive number of connected channels and are making very big money from them.
But are multi-channel networks always beneficial to YouTubers?
And which ones should you look into?
Let's have a look!
Some of these names may sound familiar, some others likely will not, but here are the main YouTube networks operating today:
Hashtag Network is a little bit different from other YouTube networks in that it places YouTube SEO first!
Its main aim is to help channels to grow their traffic and subscribers by assisting them with optimizing their channels and using YouTube tools.
By becoming a part of their partnership program, you will be assigned a personal account manager who will be able to guide you through making your videos better.
They offer help with marketing, including personalized advice on branding and traffic-generating, and can assist with copyright issues.
In return, they offer flexible contracts with a percentage share that will depend on the size of your channel and your marketing and SEO needs.
Not to mention that with the help that they offer, targeted specifically for growing a channel, YouTubers generally earn their percentage back very rapidly.
Many channels have been able to grow by over 100% a few months after joining
Can help you with any monetization issues
The best support in the business
Great revenue share
No mass YouTube network
Great SEO work
Low Payment Threshold
Freedom network is another big name, this one specializing in smaller channels.
To join, you will only need 1000 views a month, and no particular amount of subscribers. They have quite a unique system of payment whereby the more money you make, the smaller the percentage they take. This can be good for larger YouTube channels, but remember that if you're still small, paying Freedom Network 40% of your revenue can nullify your income. Unlike some other big names, Freedom Network has a flexible contract which you can leave whenever you want.
Bad revenue share
Mass YouTube network
Curse is a YouTube network that specializes in helping out gaming channels.
Don't waste your time with it if you are in another niche — this is a highly-specialized network.
Among other perks, they help YouTubers to get promoted and to make their gaming videos more interesting with music and special effects. This network offers flexible contracts that can be canceled at any time, and ask for a 10% percentage of your revenue.
Good revenue share
Mass YouTube network
Fullscreen Network is another large multi-channel network that is also accessible to smaller channels. They ask for quality content, but anyone with over 500 subscribers can apply to join the network. They offer help with filming and editing and opportunities for collaboration against a 30% percentage.
To join, you will have to sign a 2-year contract with them.
Long contract period
Bad revenue share
Mass YouTube Network
First of all, let's have a look at how YouTube networks actually work.
The business plan of a multi-channel network is pretty simple: they get a percentage from the revenue of the YouTube channel which they partner with.
In exchange, they'll be adding value to the channel in the form of finding brands for them to partner with, helping them collaborate with other YouTubers or navigating private ad networks. In any case, YouTube networks use their connections (it's all in the word "network") to help YouTubers grow and eventually benefit from that growth.
Youtube networks will typically contact YouTubers that they are interested in or wait for well-suited YouTubers to contact them. After assessing whether their channel could benefit the network, they'll prepare a contract for the YouTuber to sign.
This is generally a several years contract, stating that the YouTuber becomes part of their network and agrees to give them a percentage of their revenue.
In exchange, the multi-channel network offers them a range of perks and opportunities.
Now, do all YouTube networks actually help YouTubers?
That has been a point of contention over recent years.
While some networks like Hashtag Network put time, effort and energy into growing the channels of their partnered YouTubers, some simply give them a few perks and sit back to collect the revenue. Not every YouTube network is honest or truly beneficial, but those that are can make a big difference in a YouTuber's career.
To get YouTube channels to join their partner programs, a YouTube network needs to offer perks and demonstrate how their help can help YouTubers grow.
There are usually quite a few benefits of joining a network, ranging from monetization strategies, traffic strategies, and help with content.
Let's have a closer look at them:
One of the main ways that YouTube networks can help channel in the short-term is by providing them with more monetization opportunities. YouTube networks generally benefit from more profitable ad services, and will allow YouTubers to make more money through ad revenue. But that's not all. YouTube networks also devote a portion of their time to contacting brands and putting them in contact with YouTubers. This means that YouTubers who join a network are more likely to find brand sponsorships and to get paid to endorse products. Not only are brands more trusting of channels that are part of a network, that kind of sponsorship-seeking is also very time-consuming. So YouTube networks essentially cut the work of monetizing a channel in half for YouTubers, and give them access to exclusive opportunities.
HashtagNetwork, in particular, is a YouTube network of SEO experts.
They know how to get the YouTube algorithm to pick up on a video, and they aim to teach their partner YouTubers just that. When you become part of a YouTube network (especially an SEO-specialized one like Hashtag), expect to get expert help on improving your YouTube video titles, your use of tags and keywords.
Overall, this will help you to rank better in YouTube searches, and improve traffic to your channel, which is the most important thing for a YouTuber!
Finally, YouTube Networks give YouTubers opportunities to improve their content and the presentation of their videos. In terms of pure content, they are known for facilitating collaboration between YouTubers.
By joining a network, you can expect to get a lot of opportunities for working with channels similar to yours and making videos together. That kind of collaboration is generally really popular with viewers and can improve views on your channel.
Networks also have a range of tools that they can put at your disposal that will make your videos better. These could include access to an extensive library of royalty-free music or sound effects, exclusive images, help with your thumbnails or help with general editing.
In general, YouTubers who join a multi-channel network find that the quality of their videos improves, which helps them get more viewers over time.
For all the opportunities that they offer, YouTube networks also have a few "disadvantages."
When you first start a YouTube channel, you may be excited about the prospect of being a solo-entrepreneur. You make videos all by yourself, and get to keep all of the revenue that they generate. No one dictates what your content should be, and you're free to collaborate with whichever brand or person you choose to. Now, by being part of a YouTube network, you forego some of these benefits.
For example, you'll have to pay the YouTube network a percentage of the money that you make on ads. They also take a percentage of "your" sponsorship money, but they don't forget, they're the ones bringing in the deal in the first place.
So you wouldn't be making anything without them in the first place.
But this does add up to never quite getting the full extent of what you're making. Of course, in many cases, this is entirely worth it as the network helps your channel to grow and monetize better. But some YouTubers do find that the demands of a network can seem frustrating.
Now comes the big question: should you be part of a YouTube network?
Well, it depends on your ambitions more than it does on the type of channel that you have, or its size. People go into YouTube for different reasons.
If you are ambitious about growing your channel and using it to generate an income, then joining a YouTube network can be a great solution.
If you are more interested in creating your content in your terms and don't want to get tangled into a sometimes long-term contract, you may be better off not joining any networks. But your growth will be much slower, and your ad-revenue will be lower.
In today's YouTube economy, multi-channel networks can't be ignored.
Whether you are intrigued by them or (justifiably) wary, any YouTuber should stop to think about the potential benefits of joining one.
After all, if YouTube networks are so popular, it's also because they can make the job of growing a channel a lot easier.
So, will you take the plunge and become affiliated with a YouTube network?