YouTube Kids

YouTube Kids

YouTube has been criticized a lot on the accessibility of safe kid videos.
There's a lot of inappropriate kid content on YouTube. Furthermore, kids are getting nightmares from these weird videos which trolls have been uploading.

It's long been apparent that the internet isn't the safest place for our youngest users.
YouTube decided, to jump into this problem and create a platform using automated filters and human review to create a unique YouTube app called YouTube kids.

We created this post as a parental guide to make the right choice for your most important thing in life - your kids.

Approved content

The YouTube Kids app is divided up into the following content sections:
Recommended, Shows, Music, and Learning

These categories are actively curated, and only YouTube channel deemed appropriate by manual approval are added to the platform.

YouTube is actively working to keep their new App the place for family-friendly videos.

Back in September 2018, another age group option appeared, where parents can now change their kid's preference to Younger and Older.

The Younger setting makes for a content-mix of already offered content.
The older setting adds more genres and content in nature, gaming, and music sections.

August 2019, YouTube split up the Younger setting and added a new Preschool group.
This group's content focusses on creativity, playfulness, learning, and exploration.

Parental control

When a Parent installs the YouTube Kids App, they get a lot of controls.
Youtube kids parental functions are properly the most sophisticated in the industry.

These controls are made to protect children, and let the parent stay in charge of what their kids will watch. YouTube states their app is the best experience possible for kids and parents.

Parents have the ability to add up to eight kid profiles.

FTC fined YouTube for $170 million

The app still contains paid ads but in the form of bumper ads.

The Federal Trade Commission (FTC) recently gave YouTube a $170 million fine for YouTube’s child privacy violations.

The reason for this being that it illegally targeted kids in ad campaigns.
YouTube had intentionally been ignoring this, and they're finally being put up for it.

The settlement demands that YouTube will have to stop collecting data on kid-targeted videos
Examples of this being toys unboxing or art lessons.

YouTubers will have to label their content as being intended for kids.
This means that any kids videos won’t be eligible to run targeted ads, which could dramatically reduce their revenue.

Most kid channels will only be posting videos intended for kids that are 13-years-old and up.
A lot of channels are therefore making their own apps to still distribute content for kids under the age of 13.